12 March, 2012

Meet Kathryn Lehman.

Favs: Early mornings accompanied by caffeine. Lions and tigers. Heights. Stimulating advertisements.
Inspirations: The Ocean. Steve Jobs. Musical instruments.
Wonderments: (Yes, that’s a word. Awesome, right?) Lightening. Outer Space. The Sixties.


Kathryn Lehman is a beach bum to the core. But not in your everyday sense. She can move with the seasons, too.

A Massachusetts native whose earliest childhood memories include weekends on Cape Cod, Lehman has made a mantra out of branching outside her comfort zones.

Withal, the 22-year old Marketing major has swum with sharks in the Great Barrier Reef, skydived and studied anything from ethics to Avant-garde.

Still, she won’t forget her roots.

“I think one of the biggest things about me is that I really keep Cape Cod close to my heart,” says Lehman, who recalls running through clotheslines of sandy towels at her grandparent’s Megansett Beach house as a child.

“If you were to tell me over a year ago that I’d be hitchhiking to a music festival in New Zealand and camping for three days - I wouldn’t believe you,” she says.

As intricate as her favorite breakfast routine – a strategically placed circle of banana slices sometimes around a cereal bowl, sometimes on toast or yogurt or alone; she is prepared to circumnavigate with spontaneity.

While studying in Queensland Australia put many of Lehman’s big adventures on the map, she promises there’s more to come.


“When I think about college, the first thing that comes to mind is that I really found my independence,” says Lehman.

An ad buff, Lehman has worked summers at a pharmaceutical
agency in Boston’s North End where she has learned the ins and outs and unexpected-s of the business.


Years later, she most admires the commercial world for its power to positively change minds and behavior.

“Influencing the things that people buy, use and eat; I hope to help people,” says Lehman, who describes her dream job as knowing that she’s having a positive impact on someone’s life.

“One of the greatest things about a good ad is its ability to categorize those with an open mind and those with a closed one,” she adds.

With vim for the creative eye, Lehman values marketing strategies that tell a story and defy the status quo (Like this recent Cartier campaign!)

From childhood memories on the Cape to today, Lehman’s own journey is an open book whose pages welcome turning tides.

“There’s so much more to learn,” she says - whether that’s swimming with sharks or mulling marketing techniques, “It’s going to be fun.”

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